Gear talk for the GAS-afflicted.



Nov 20, 2013

Oh man. After all the confusion between the new E-II Standard (replacing the ESP Standard Series) and LTD Elite lines (and the comparison we recently did), ESP have dropped another bombshell – they’re moving to America!

I’m not sure what to think about this. ESP have built a reputation around making some of the highest quality guitars in the world, without needing to be based in the USA… is this a wise move? What do you think?

Press release follows:

The ESP Guitar Company is proud to announce the upcoming opening our first-ever USA-based factory. The new ESP USA factory is located in North Hollywood, CA, a short distance from our USA headquarters.

“This is a significant milestone for ESP,” says ESP President Matt Masciandaro. “For years there has been a demand for a domestic factory, allowing us to create guitars that are 100% made in the USA. Weʼre very excited about the new opportunities for ESP dealers, and new choices for our customers.”

But wait; the news gets even better. Opening in 2014, the factory will be producing a new line of ESP USA guitars. This new brand will be added to ESPʼs existing worldwide brands, including ESP, LTD, and the new E-II series, coming in 2014. The worldrenowned ESP custom shop will remain in its current location in Tokyo. The new USA facility will be crafting a series of production models on a limited basis during its first year of operation, ramping up as demand for the new line increases. ESP USA instruments will initially be available through a select group of ESP dealers.

To understand what huge news this is, hereʼs a little history for you. Ever since ESP was founded in 1975, weʼve done all of our manufacturing outside the U.S.A. Our premier quality ESP brand is made in the ESP-owned and operated Japan facility, and our more affordable LTD line is made in various locations throughout Asia. This is literally the first time in history that a musician will be able to buy an ESP thatʼs completely made in the USA.

The official launch of the ESP USA brand will be at the 2014 Winter NAMM Show, and as usual, weʼll be posting information and photos the moment that these exciting new guitars are shown to the public. Stay tuned!


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